Also consider the typical environments in which your logo will display. If your logo will be used on printed materials, or if you have a very unusual expected use for your logo, those are all useful to note. Where will you use this logo? If your logo will only be used online, that changes how a designer will approach the job.On both sites you can type your own word or phrase to see how it will render in the specific font. Google has a large library of fonts you can browse, and Dafont also is an excellent resource. This is especially important if you intend to have your company name included in the logo. Also consider opening the app store on your mobile device and using keyword searches related to your idea, or just browse app listings and record ones you like. If you are stuck for inspiration, there are lists here, here, and here, and a search for logo design styles will turn up other ideas. Start by identifying logo categories you like, and pull together a list of at least five logos that you like. This is really the most important step to help the designer create something you'll love. Go through the different primary and secondary colors in this article about color psychology and list the top two or three colors (in order) that you think match your brand. List colors that you think are reflective of your brand.Ideally, build a spreadsheet with their name, logo, primary colors (if you can find them), and a short summary of how you are different than them. What motivates them? Is their purchase rational (to save money or time), or emotional? Is this a consumer product or does the buyer make their decision on behalf of a company? The more detail you can provide, especially about the attributes that make you unique from competitors, will help the logo designer craft something that truly reflects your vision. This isn't a time to worry about the designer stealing your concept, and you won't be able to enforce an NDA here. Describe your product and company in detail.This means that the final logo will be heavily influenced by the input you provide. Unless you are working with a branding agency (and paying the cost that comes with it), your role in the logo design process will be to direct the designer with a detailed set of instructions.
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